Gadget PartnerBuilt for ShopifyAskSlate builds custom, AI-native apps and internal tools for Shopify merchants and agencies — the operational problems off-the-shelf apps can't solve, shipped in weeks.
The gap
We don't compete with Klaviyo, Gorgias or Prediko on their turf. We solve the specific operational problem no app in the store covers — the one costing your team hours.
A workflow specific to how your store actually runs — one no off-the-shelf app was built for.
Operational blind spots — audit trails, reconciliation, visibility Shopify simply doesn't provide.
A manual process a custom tool or automation should quietly be doing in the background.
What we build
Most merchants don't realise they can have an app built just for their store — private, not listed anywhere, solving the exact workflow no public app covers. That's our focus: the app only you run, not the one-size-fits-all app everyone else installs.
Private to your store · built around your exact workflow · you own it · never shared on the public App Store. It solves the specific operational problem that's costing you time.
Installed by thousands of brands · a generic, shared feature set · a roadmap you don't control. Great for common needs — but not for the gap that's unique to you.
Proof, not slideware
Two builds that prove the range — Histora, a public Shopify app shipped to Built-for-Shopify standard, and Salt Finance, correctness-first engineering for a regulated lender. Histora happens to be public; what we build for you is custom — the standard is identical.
A complete, searchable history of every product change — who, what and when, even for deleted products — plus automatic EU/UK Omnibus price compliance. Built on Gadget.
“By far the best history activity change tracker… without this app, re-photographing and re-uploading the images would have taken days.”
— Bumbles & Boo · Shopify App Store

Led the team that built SALT's marine finance platform end to end — a customer app, an admin portal and a dealer portal, with KYC, Open Banking and e-signature integrations — where every quote, interest figure and payment schedule has to be right and provable.
The front door
A fixed-scope, fixed-price engagement to design and ship one custom tool or automation — bounded, low-risk, and easy to say yes to.
How it works
We agree the one operational problem worth solving, and fix the scope and price before any code is written.
AI-native speed where it's safe, hand-engineered rigor where it counts — the calculations, the audit trail, the edge cases.
Live on your store, on infrastructure built to last — with a clear handover and a route to what's next.
Who it's for
Roughly $1M–$50M in revenue, hitting an operational wall a generic app can't fix. You don't want “AI” — you want the specific thing your store needs, built correctly.
Add custom app development to your revenue mix without the in-house build. White-label capable — we're the engineering behind the scenes, you keep the relationship.
Why AskSlate
We shipped Histora to the App Store at Built-for-Shopify standard — proof we build production-grade software, the same rigor we bring to your custom build.
Proven on an FCA-regulated fintech. Rigor matters when a tool touches money, inventory or compliance.
We use AI to move fast — and know exactly where it breaks, so we build the guardrails most skip.
We solve what no off-the-shelf app covers — never competing with Klaviyo or Gorgias on their turf.
See for yourself
A quick look at how we approach a build. (From our earlier work as Slate — same team, same instincts.)
▶Watch on YouTubeTell us the one operational problem costing your team hours. We'll tell you if an AI Ops Sprint can solve it.